Southern Football is excited to announce Veo as our Official Camera and Analysis Partner, signing a three-year agreement with the leading AI-powered sports camera and analysis technology provider from Denmark.

As part of this announcement, Southern Football members can access the Veo Winter Sale deal and receive $950 off the Veo Cam 3 and choose a free add-on with their order via this exclusive link. Offer ends on 29 August 2025.

Veo’s cutting-edge technology, including the AI-powered Veo Cam 3 5G, automatically tracks the ball and players throughout games — enabling teams to record matches, analyse performance, and create highlight reels with ease and without the need for a camera operator. The technology also supports livestreaming, making it easier to share matches with friends, family, and supporters anywhere in the world. Key features include real-time action tracking, automated highlight generation, and in-depth performance analysis tools for both teams and individuals.

Southern Football CEO Dougal McGowan said the partnership represents a significant step forward for the region’s football ecosystem.

“Southern Football is excited to be able to provide our clubs with access to the latest Veo technology, helping to enhance player development, coach education and referee development, and strengthen our community’s connection to the game,” he said.

Veo Technologies Market Manager for Australia and New Zealand, Tenzing Tsewang, said he was pleased to expand the company’s support of football communities across the country.

“We’re proud to partner with Southern Football to help grow and support the passionate football community in the South. At Veo, we’re committed to making high-quality video technology accessible to every player, coach, and club — and through this partnership, we’re excited to help accelerate development and deepen engagement across the region,” he said.

The Veo cameras and analytic tools will initially be rolled out to support Southern Football’s talent pathways, youth development, and coach and referee education programmes. Clubs, schools, and individual members will also be able to access discounted bundles as part of the partnership, helping to bring Veo’s powerful tools to the wider football community.

Article added: Monday 04 August 2025