Strategy and Vision

After consulting with members and clubs last year, we developed a 4-year strategic plan which we’ve been working to since the start of 2017. You can find more detail here, but as a high level summary our vision is two-fold:

  • More people playing and loving football
  • Everyone reaches their potential

We’ll deliver success by breakdown the vision into 6 focus areas:

  • Competitions & Grass Roots
  • Capability
  • Pathways
  • Girls and Women’s Football
  • Futsal
  • Sustainability

It’s important that you understand the focus is on the quality of experience for our members, not necessarily the quantity. We believe that providing fun experiences in safe and supportive environments is not only the right thing to do, but will also help our sport grow.


Download the Strategic Plan by clicking the image below.